Hotel Marshfield

marshfield, wi

neglected hotel returns as stylish and comfortable boutique property

When a local business owner and long-time booster of Marshfield purchased the former site of Clearwaters Hotel, he chose to work with IDM because he knew he needed a partner that was experienced in redeveloping hotels. Following an analysis of the market that revealed the conditions were favorable for an independent boutique hotel, IDM convinced ownership to make a major investment to transform the hotel from tired to timeless.

The hotel had once been the largest conference center in central Wisconsin. IDM managed the redevelopment, including technical development consulting and brand development. The renovation took the building down to the studs and reconfigured the meeting, dining, and recreation spaces, resulting in 99 fresh and modern guest rooms, including extended-stay suites. Hotel Marshfield employs 80 full and part-time employees and is the choice in market for corporate and association meetings, weddings and events, as well as a much-needed full-service hotel experience for Marshfield Clinic physicians and visiting families.