Location: Milwaukee, Wisconsin
Number of Rooms: 82
Meeting Space: N/A
Food & Beverage: Café at The Plaza
Downtown Milwaukee’s only boutique, historic and extended stay hotel truly needed an infusion of energy. IDM provided a guiding hand in re-positioning this venerable asset to make it a more compelling choice for young travelers and business people. IDM was hired by the owners to revitalize The Plaza Hotel, a fixture on the city’s eclectic lower east side.
To improve efficiencies and increase revenue, IDM brought new technology to the hotel including property and restaurant management softwares and a renewed online presence. Revitalization continues with a faithful renewal of public spaces and guest rooms, all driven by a team of likeminded professionals.
By offering a fresh perspective on staffing, amenities and marketing, IDM is in the midst of revamping this Art Deco hotel. The Plaza demonstrates IDM’s philosophy that historic significance and modern relevance can be a powerful combination in urban hotel repositioning.