Location: Janesville, Wisconsin
Number of Rooms: 101
Meeting Space: 8,000 square feet
Food & Beverage: Starter's Restaurant
IDM’s track record of turning around bank-owned assets has resulted in repeat business from many receivers. Such was the case with a 102-room property in Janesville, Wisconsin. Once a popular hotel bar and meeting place, the Best Western Midway Motor Lodge and Left Guard Restaurant had experienced three receiverships and multiple owners who did not reinvest in the property and eventually lost the brand flag. Therefore the current bank turned to IDM to refresh the property. IDM implemented a plan that included staffing, training and overall management.
IDM provided oversight of extensive capital improvements and managed the renovation and restaurant rebranding efforts. Significant contributions in the sales and marketing development were performed. Ownership of the hotel has since established a relationship with a local restaurant operator, who maintains direction of the Food & Beverage operations, and a new management company to assist them through to the sale of the property.