Location: Madison, Wisconsin
Number of Rooms: 48
Meeting Space: 1,600 square feet
Food & Beverage: The Wise
Madison was an exceptional market for a new full-service luxury boutique hotel but HotelRED, a contemporary property with enviable views of the University of Wisconsin’s historic Camp Randall Stadium, was stalled for almost two years.
Fresh ownership breathed new life into the project and brought IDM on board for Development Consulting Services and Hotel Management Services. IDM re-established frayed relationships with neighborhood groups, built business partnerships, completed the interior design, managed the restaurant and lounge opening, hired and trained all staff and directed marketing, branding and pre-opening services.
HotelRED and The Wise restaurant and bar opened in August 2011 to glowing reviews by the media and community alike. The recipient of multiple annual awards including TripAdvisor’s Certificate of Excellence as well as Madison Magazine’s Best of Madison, all aspects of HotelRED are managed by IDM, which today remains a Madison rate and occupancy leader.