In 2006, the owner of the Ambassador Hotel turned to IDM to assist in redeveloping an historic Art Deco Hotel. Built in 1927, the property required more than $20 million in restoration and renovations. To achieve the owner’s vision of developing an upscale boutique hotel, IDM was also tasked with developing the food and beverage operations of the hotel.
From concept and design to market positioning, both the hotel and F&B were positioned to attract business travelers and locals to an emerging West Milwaukee neighborhood near the Marquette University campus. IDM implemented the staff hiring and directed the hotel operations and revenue management strategy. Our community-minded approach was a success and lead to subsequent property expansions.