Tara is involved in sales and marketing for IDM-managed properties. As a highly creative marketing professional, Tara spearheaded several marketing campaigns at Madison’s HotelRED, while working her way up through the ranks from front desk to Housekeeping Supervisor.
Highly motivated by things she feels passionate about, Tara is making her mark in hospitality industry. She oversees, analyzes, and assists in the online reputation management and marketing for each of the IDM properties. As technology and web-based communication continues to gain momentum throughout the industry, Tara is charged with keeping each hotel equipped and informed to successfully attract guests and interact with its clientele. Tara’s creativity and commitment to effective communication have led IDM’s efforts in the areas of online presence and innovative guest feedback.
Tara is a University of Wisconsin-Madison graduate with a degree in Communication Arts.