Lindsey Schott

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Director of Marketing and Sales

lschott@idmhospitality.com

Lindsey approaches marketing with a focus on the customer, and she believes that practical marketing is made stronger when backed up with solid theory and data. As a strategist leading projects for Fortune 500 clients, she synthesized all sorts of data — behavioral, attitudinal, transactional, demographic — to uncover insights about the customer that would allow a brand to deliver the right message, at the right time, in the right way.
 
Lindsey received her master’s degree in Integrated Marketing Communications from Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications. She hails from Iowa, has lived on both coasts, and can confirm that nothing beats a Midwestern summer.