Market Analysis & Feasibility


A great property doesn’t mean it will make a great hotel. Market indicators need to point to long-term feasibility. At IDM, we understand that the cyclical nature and dynamics of hotel markets is critical to good investment decision making.

Who relies on our objective market analyses and financial feasibility statements? Hotel developers, communities and lenders all exploring a proposed development or redevelopment of existing property. We go beyond the numbers to explore if a project will fit the market’s needs. Our work starts with grassroots market research and continues through debt and equity scenarios all aimed at gauging the likelihood of achieving an adequate return on investment.

Why trust IDM’s market analysis over another consultant? Because we know findings must support real performance.

  • Complete market analysis and feasibility studies
  • Site evaluation or viability
  • Hotel demand studies using comprehensive statistics and market interviews
  • Financial pro formas for lenders and investors
  • Space allocation and functionality related to size and scope
  • Preliminary construction and related cost estimates
  • Overall financial feasibility

IDM Market/Feasibility Studies

  • Milwaukee, Wisconsin: East Hotel and North Hotel, two market surveys for development of 100-room hotels amidst new urban development
  • Madison, Wisconsin: HotelRed University of Wisconsin Campus
  • Madison, Wisconsin: Luxury hotel and events center near the University of Wisconsin
  • Rockford, Illinois: Participation evaluation for the city’s Economic Development of Hyatt Place Hotel
  • Wausau, Wisconsin: Expansion of Jefferson Street Inn
  • Green Bay, Wisconsin: Analysis co-funded by private and public entities to reposition the Northland Hotel
  • Stevens Point, Wisconsin: Branded or independent hotel on the new Oakwood Center construction site
  • Davenport, Iowa: Market evaluation and financial analysis for repositioning the 135-room historic Hotel Blackhawk now a Marriott Autograph Collection property
  • Belvidere, Illinois: Development of a downtown tertiary market

IDM Market/Feasibility Studies and Development Cost Estimates

  • Whitewater Wisconsin: New hotel construction
    • Beaver Dam, Wisconsin: Conversion of an historic mill into the boutique Cotton Mill hotel
        • Milwaukee, Wisconsin: Cathedral Square Hotel market and feasibility studies and development cost estimate for new construction

          Market and Financial Analysis/Pro Forma

          • Menominee, Michigan: Feasibility analysis and 10-year pro forma for historic restoration of manufacturing building into the Breakwater condo and hotel facility
          • Grand Cayman Island: Market and financial analysis for repositioning and/or disposition of Treasure Island Resort Seven Mile Beach, 300-room full-service property
          • Wisconsin Rapids, Wisconsin: Market analysis and operational financial projections for disposition of bank-owned Hotel Mead
          • Ottumwa, Iowa: Market analysis and operational projections for redevelopment of an historic hotel
          • Rhinelander, Wisconsin: Market evaluation and financial analysis for repositioning of a private hunt club and resort

          IDM Market Analysis and Operations Projection

          • Traverse City, Michigan: Market analysis and operations projections for 80 suite luxury hotel and banquet  facility in historically authentic restoration and the Grand Traverse Commons
          • Dubuque, Iowa: Market analysis and operational projections for redevelopment of the Historic Hotel Julien Dubuque

          Site Analysis

          • Wausau, Wisconsin: Site analysis and density study for landowners positioning to sell site for hotel development
          • Oak Park, Illinois: New construction analysis for 180-room luxury hotel in downtown district

          Community-Funded Evaluations

          • Grafton, Wisconsin: Public support of a hotel development
          • Milton, Wisconsin: Public support of a hotel development
          • Oregon, Wisconsin: Public support of a hotel development
          • Cambridge, Minnesota: Public support of a hotel development
          • Maryville, Missouri: Public support of a hotel development with a community redevelopment effort

          Market Studies for Repositioning of Bank-managed Assets

          • Waukesha, Wisconsin: Clarke Hotel
          • Delafield, Wisconsin: Hotel Delafield
          • Milwaukee, Wisconsin: Best Western
          • Lake Geneva, Wisconsin: The Cove of Lake Geneva